The food services industry is experiencing robust growth globally, with India, the Gulf Cooperation Council (GCC), and Southeast Asia (SEA) emerging as lucrative markets. The Indian food services sector, valued at $38 billion in 2013, is projected to reach $63 billion by 2018, growing at a CAGR of 10.5%. In the GCC, the market is expected to grow at 6.8% annually, reaching $24.5 billion by 2018. Similarly, SEA’s food services market, led by Indonesia, is forecasted to grow at 9% CAGR, hitting $50 billion by 2019. 

With rising disposable incomes, urbanization, and increasing preference for online ordering and food delivery, the sector offers substantial tailwinds. Additionally, the global shift from on-premise software to cloud-based SaaS solutions, driven by scalability, cost efficiency, and operational flexibility, presents a massive opportunity for enterprise SaaS companies.

LimeTray addresses key operational challenges faced by small and mid-sized restaurants. These establishments struggle with fragmented order management, delivery coordination, and customer engagement. LimeTray’s integrated SaaS suite streamlines operations by offering solutions for billing, inventory, PoS, and delivery management, while also enabling online marketing and customer engagement. This allows smaller players to compete effectively with larger chains.

The founders, with their deep understanding of the restaurant industry, have successfully expanded LimeTray to Dubai and Indonesia, demonstrating strong execution capabilities. LimeTray is well-positioned for growth given the scalable SaaS model, significant market opportunity, and the recurring revenue streams. We are thrilled to partner and enable them to grow and leverage the potential for regional expansion and product diversification.