Consumer
EcoSoul
Fund
Fund II
Status
Active
Headquarters
Noida
Founded In
2021
Partnered In
2025
About the company
EcoSoul is a leading sustainable home essentials consumer brand, offering a wide assortment of disposable tableware and kitchenware products. With a portfolio of 40+ products and over 500 SKUs—including plates, bowls, cutlery, napkins, and tissue papers—EcoSoul provides safe, eco-friendly alternatives for everyday use. The company uses natural materials such as sugarcane bagasse, bamboo, areca palm leaves, birchwood, and corn starch to ensure that every product is free from toxins, plastics, and harmful chemicals. With the ambition to become the largest brand in its category globally, EcoSoul ensures that all its products are fully certified, completely biodegradable, and environmentally friendly in nature. Operating across the US, India, and five other countries, EcoSoul leverages a strong omni-channel strategy and a targeted go-to-market approach to expand its presence in new markets.
Why we invested
The demand for sustainable alternatives in home essentials is accelerating, driven by environmental concerns, regulatory pressure on single-use plastics, and shifting consumer preferences. The sustainable home essentials market is expected to grow at a 29% CAGR through 2030, with 70% of consumers willing to pay a premium for eco-friendly products.
EcoSoul Home is addressing this need with biodegradable, affordable products made from renewable materials like sugarcane bagasse, bamboo, and palm leaves. Unlike other eco-options priced at a 150–300% premium, EcoSoul offers high-quality alternatives within 5–30% of conventional prices—enabled by its in-house manufacturing across three factories in India.
EcoSoul, a 4-year young brand, Founded by Rahul Singh and Arvind Ganesan, the company has scaled rapidly in the US with 10,000+ retail touchpoints via partners like Walmart and Costco, while expanding in Europe, Canada, and India. EcoSoul’s globally certified products and strong supply chain position it as a compelling alternative to traditional plastic-based goods.
At JSW Ventures, we invest in businesses with strong fundamentals, innovation, and scalability. EcoSoul exemplifies this with a commercially viable model and mission-driven leadership. The founders bring relevant experience and are strategically located across India and the US. EcoSoul is emerging as a strong alternative to China, backed by India-based manufacturing, abundant raw materials, a robust supply chain, and product innovation. Within a year of launching in India, it has become a leading brand online and has moved past the cash burn phase to operate with sustainable growth.
