Consumer
HomeLane
Fund
Fund I & Fund II
Status
Partially exited
Headquarters
Bengaluru
Founded In
2014
Partnered In
2019
About the company
HomeLane is India’s leading online home interiors brand, offering a seamless and customized home designing experience by combining design, functionality, aesthetics, and cutting-edge technology. Customers can collaborate with HomeLane's designers either online or at physical experience centers to create cost-effective and elegant interiors. The company leverages a tech-driven sales and project management process, along with its proprietary 3D design collaboration platform, to deliver superior customer satisfaction. It also offers a unique ‘45-day delivery or rent guarantee’ for fit-outs. HomeLane’s portfolio includes brands such as DesignCafe, a home interior design platform acquired in 2024, and Doowup, focused on affordable, trend-forward interiors.
Why we invested
The home improvement and furniture market in India is witnessing robust growth, driven by rising disposable incomes, urbanization, and a growing preference for organized services. The sector, valued at $27 billion by 2022, is growing at a CAGR of ~13%, with the organized segment expanding at 20% annually. The modular kitchen market, a key focus for HomeLane, is growing even faster at a remarkable 51.8% CAGR. With approximately 255,000 new apartment units absorbed annually in India’s top cities, HomeLane is well-positioned to capitalize on the increasing demand for high-quality, hassle-free home furnishing solutions.
HomeLane addresses key pain points in the home improvement sector, which is traditionally fragmented and dominated by unorganized carpenters. Customers often face inconsistent pricing, unreliable service, and quality issues. HomeLane offers a tech-enabled, standardized solution by providing modular kitchens, wardrobes, and TV units with upfront pricing, transparent quotations, and guaranteed service quality. By coordinating with its franchise partners (Square Partners) for installation and leasing full manufacturing lines, HomeLane ensures cost efficiency and streamlined operations. Its negative working capital cycle, where customers pay in advance, further strengthens its financial model.
The founders’ focus on technology and operational excellence has allowed HomeLane to expand rapidly across India. Our investment thesis is based on HomeLane’s scalable model, strong market demand, and its ability to capture a growing share of the organized home improvement market.
